TWX Magazine is a service that markets subscriptions to over 700 consumer magazine titles from all of the major publishers (including Condé Nast, Hearst, Meredith, and Time). Rather than deal with each publisher (and each magazine subscription) separately, TWX Magazine allows customers to handle all of their subscriptions through one convenient channel.
Continuous Subscription Service
As a service mark of Synapse Group, Inc., TWX Magazine is able to provide its customers with continuous subscription service. This means, rather than treat the magazines as individual products to be sold, TWX Magazine treats the subscription itself as an ongoing service. As such, once customers subscribe to a magazine title, they will continue to receive that title until they choose to cancel the subscription themselves.
So the way it works is that the customers provide TWX Magazine with their credit card information, and they are billed automatically each year when it’s time for the subscription to renew. They can cancel at any time, and will be reimbursed for any titles remaining in the subscription period.
Special Introductory Offers
TWX Magazine often markets magazine subscriptions through non-traditional channels, including retail outlets, credit card companies, catalog publishers, and airline frequent-flyer programs. We often offer special deals to new customers, such as allowing them to subscribe for 90 days risk free. When the trial period is coming to an end, the customers are notified via postcard and told that they will be charged for their subscriptions going forward should they choose not to cancel.
The vast majority of our customers really do want to subscribe to the magazine(s) they’ve selected, so they opt to continue their subscription service through TWX Magazine (at prices well below newsstand). Some others may decide, over the course of their 90 day trial, that they don’t want to continue subscribing, so they notify TWX Magazine and we cancel the subscription. Read the rest of this entry »